About Nadine Parkington

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So far Nadine Parkington has created 8 blog entries.

Has digital transformation led to a growing divide between your exec and your wider team?

By |July 30th, 2015|

I recognise the look on the face of practically every person who attends my digital training sessions: it’s a combination of fear and denial, and translated, it says: “I am worried that it will be discovered that I am not up-to-the-minute on technology, and so I am just going to pretend that it has nothing […]

Top 3 tips to keep up with Technology

By |April 17th, 2015|

To make it easier for you to find your way to the latest emerging and new technology news here are our top three tips and a starter list of websites / resources.

Some of this technology could soon become part of our everyday lives. Many of us tend to read the same sources everyday out of habit […]

Listen in (to our conversation)

By |April 17th, 2015|

I caught up with Geoff McDonald from Ideas Architect at a Clever Happenings breakfast and we got into a pretty interesting conversation. We thought about how we should have recorded it as other people may find it interesting. So we recreated it, it took different twist and turns but it’s an interesting listen about technology […]

Open your eyes, ears and mind

By |March 18th, 2015|

Go get yourself some firsthand experience with technology.
I love this exert from the McKinsey Quarterly with Lorraine (Global Head of Marketing Google) covering how you keep relevant and in touch with trends:
“Well, you have to look at the world around you. You have to leave the building. Not enough folks do that; too many become […]

Peoples’ technology skills regress in the workplace.

By |March 15th, 2015|

Play the long game; invest in your activating your teams’ minds.
Most people working in established brands are required to regress technologically when they enter work. They move from smart phones and connectivity to disparate legacy systems.
We should be building on their technology knowledge and experience. Even if the systems aren’t able to catch up, there […]

Do you have the resources & skills to respond to your online signals?

By |February 24th, 2015|

Be closer to the pulse. Ready to act.
Social media, online advertising & live reporting.
Yesterday’s post raised no interest, today’s went nuts. The fickleness and detail of what will resonate with your customers and stakeholders changes even faster than the technology.
So make the decision to have your people close, feeling the pulse of what is going […]

Create more accessible technology conversations

By |February 24th, 2015|

Technology + Business + Humans
Technology is driving our rapidly changing landscape. It is essential to build ubiquitous understanding of technology and the human behaviours it influences with a firm vision how it will affect your business.
Unfortunately it often transpires that decision-makers are driven by their own strengths. Be it marketing or IT, or one consultant […]

Face the fear of “I don’t know”

By |February 24th, 2015|

Yes you, step up. Digital technology is not going away.
In working with companies to help them build digital knowledge; technology is a topic that invokes discomfort in the most capable of people.
Workshops usually begin with people reluctantly and nervously entering the room. A high level of discomfort and fear that they may be asked to […]