Technology + Business + Humans

Technology is driving our rapidly changing landscape. It is essential to build ubiquitous understanding of technology and the human behaviours it influences with a firm vision how it will affect your business.

Unfortunately it often transpires that decision-makers are driven by their own strengths. Be it marketing or IT, or one consultant or another. These skew-driven conversations result in fragmentation frequently excluding broader input or perspective.

It can also play out at generational level; young workers with a native understanding of technology vs. a more experienced leader who has a deep business understanding. Each have a valuable contribution to make, but neither stands true unless we address the human element. Our staff, customers, stakeholders, influencers…all human.

So bring the human element to the conversation, we all have that in common. This makes the conversation more accessible, generating respect for what each other can bring and what we can each learn.

Be involved. Encourage involvement. The sooner we get talking (not avoiding) technology decisioning the better.